Refinery29 -
28 May 2013 22:40

We're all familiar with the sights and sounds that make our favorite brands unique, but what about smells? What if you could walk into a boutique, blindfolded, and immediately recognize where you are based on the specific fragrance notes in the air? And no, we're not talking about choking on a cloud of Eau de Abercrombie hovering outside the store at the mall. Twin sisters Dawn and Samantha Goldworm, the gorgeous and infinitely creative forces behind 12.29 -- an olfactory branding company -- dev...
Share this Article